Steve Craig, VP at Solmetex and former Johnson & Johnson Senior Leader, exposes uncomfortable truths about dentistry's people problem: Post-COVID, 60% of insured Americans don't even use their dental benefits, practice owners are hemorrhaging patients out the back door while obsessing over new patient numbers, and the industry's dirty secret about dental unit water lines is making teams & patients sick - yet 70% of practices ignore it completely.

Key Revelations:

• 78% of aerosols come from dental unit water lines, not patients

• 70% of practices don't test, shock, and treat their water lines

• Patients "vote with their feet" - if they're leaving, you have a people problem, not a marketing problem

• Championship teams are won by strong B-players who master the fundamentals

The Hidden Health Crisis in Your Operatory

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"What's the #1 financial move to maximize practice valuation in 3-5 years?"

Ken's answer: Organize your financials like an athlete's highlight reel. Buyers won't dig through messy data looking for potential - they need to see your strengths immediately. Showcase the differentiators that make you stand out. If you can't capture their interest in the first look, they'll pass without a second glance.

The "Ask Ken" Question:

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